Content_5PRISM

Date

2021-2022
Role

Instagram Copywriter for the founders of 5 PRISM Coaching Academy (Yuri Muradyan and Olga Rybinina) and the Academy.
Challenge

Despite a large combined audience (500K on Instagram), there was a need to increase engagement and follower retention.
There was no clear understanding of which communication formats were most effective, and the Tone of Voice (ToV) for both the Academy brand and the personal brands had not been established.
Solution
- Established a regular content system for three Instagram accounts.
- Developed posts tailored to the target audience’s psychology and the founders’ personal styles.
- Prepared articles for the website and email newsletters, strengthening audience connection through multi-channel engagement.
- Applied storytelling, emotional triggers, and calls-to-action to boost engagement.
Results
- Средняя вовлеченность (комментарии + лайки) составила 40% — показатель, значительно превышающий средний уровень в нише.
- Коэффициент удержания новых подписчиков достиг 90% — аудитория оставалась в долгосрочном формате.
- Контент стал инструментом поддержания и роста сообщества вокруг бренда.
Business impact
- Achieved an average engagement rate of 40% (likes + comments), significantly exceeding the industry benchmark.
- Retained 90% of new followers, ensuring long-term audience stability.
- Established content as a key tool for nurturing and growing the community around the brand.
Links

Academy's Instagram acc
Yuriy Muradyan InstaAcc
Olga Rybina InstaAcc