• Role
    Marketing and Sales Director, Action Marketing Agency

  • Clients
    Marketing Directors, Executive Directors, and General Directors

  • Solution
    • Implemented a new sales funnel in the “Professional Events” lead generation channel, focusing on active networking and expert sessions with speakers instead of traditional business card collection.
    • Launched Account-Based Marketing (ABM): segmenting priority companies and creating personalized commercial proposals.
    • Designed a new funnel for re-engaging “dormant” clients, with a working example available via link.
  • Business impact
    • Generated 6 qualified leads within 2 months through new channels.
    • Reduced time to reach decision-makers from 2–3 weeks to 5 days.
    • Increased conversion from initial contact to scheduled meetings.
    • Built a database of “warmed-up” clients for subsequent campaigns.
  • Links

© Lana Minina
lana.minina@gmail.com
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