Marketing communications management

Date

2006-2007
Role

Copywriter | Communications Strategist | Department Head | Project Manager | Driving Brand Impact and Strategic Growth.
Challenge
At the time of my arrival, CREATORIC Agency was focused solely on placing banner ads on RBC resources.
Challenges:
- Limited service portfolio → dependence on a single revenue channel
- Lack of in-house production and creative expertise
- Low potential to attract new clients for large-scale projects
I was tasked with building a full production cycle and establishing a dedicated department.
Solution
- Built the production cycle and department: recruited a print designer, video designer, copywriter, and layout specialist; developed job descriptions and streamlined task allocation processes.
- Managed projects and strategy: led the team while serving as communications strategist, ensuring cohesive execution and creative alignment.
- Expanded agency capabilities: introduced PR, advertising creative, and integrated communications projects to the service portfolio.
- Launched flagship project “Za Zhelezo”: designed concept and creative direction; positioned the project as a strategic showcase of the agency’s new capabilities.
Results
- Expanded the agency’s service portfolio: added PR, creative, and integrated communications projects.
- Increased average deal size by 20% through upselling to existing clients.
- Acquired three new major clients for comprehensive communications projects.
- “Za Zhelezo” project served as a gateway to professional conferences (RIF + CSC), enhancing the agency’s industry status.
Business impact
- Агентство трансформировалось из медиабайингового подрядчика в полноценное коммуникационное агентство с собственным продакшеном.
- Повысилась маржинальность бизнеса за счёт креативных и стратегических услуг.
- Укрепился имидж агентства: участие в отраслевых конференциях открыло новые возможности для нетворкинга и продаж.
Links

Creatoric brand registration file