Established a unified marketing directorate: built the team, processes, and regulations to coordinate activities across all merged companies.
Developed the new corporate brand platform, including:
- identity and positioning,
- a unified value proposition for the market (custom software development for large and mid-sized businesses),
- a consistent visual and communication style for the entire organization.
Led the development of a year-long marketing strategy: promotion channels, PR, digital, and events.
Created an integrated promotional toolkit: corporate website, presentations, sales materials, and media kit.
Designed a PR strategy based on the OKR methodology and built a pool of publications.
Implemented CRM and email marketing systems to strengthen client retention, automate communications, and enable cross-selling.
Launched a webinar funnel.
Introduced a new client engagement format – the IT Transformation Club: developed the concept and agenda for the first session and organized its execution.
