• Role
    Idea Author | Project Manager | Copywriter | Host — responsible for developing event concepts, attracting partners, managing the full project lifecycle, and implementing PR and communications strategy.
  • Challenge
    Focus-Media Foundation aimed to host a series of events under the umbrella of the international peace movement Masterpeace in Russia. I initiated two new formats — the All-Russian Playwriting Competition and the International Day of Peace celebration — to increase audience engagement, attract new participants, and strengthen the movement’s image. The foundation approved the ideas, and I led their implementation.
  • Solution
    Developed project concepts and ideas, defining strategic goals and key success metrics.
    Secured strategic partners — Planeta.ru and the Russian Photo Union — for joint implementation and promotion of events.
    Created a detailed project roadmap, coordinating all activities including budget, logistics, and PR.
    Designed and executed event promotion programs, writing content for media, the website, and partner platforms to reach the target audience.
    Hosted events personally, creating an engaging atmosphere for participants.
  • Results
    • Achieved planned attendance targets for the events.
    • Exceeded participation targets in the All-Russian Playwriting Competition, increasing project reach and audience engagement.
  • Business impact
    • Strengthened the reputation of Masterpeace and the Focus-Media Foundation as organizers of successful cultural and educational events.
    • Demonstrated a comprehensive project management approach, combining strategic thinking, PR, and operational execution to enhance the effectiveness of such initiatives.
  • Links

© Lana Minina
lana.minina@gmail.com
Made on
Tilda