Sponsorship_Olympic Games 2014

Role

Head of Marketing — responsible for integrating the CTS Eventim brand and its subsidiaries (Parter.ru, Kontramarka.ru) into the official program of Olympic Games events as part of the official sponsorship package.
Challange

The CTS Eventim brand (Russian branch of Parter.ru) needed to maximize the effectiveness of the 2014 Sochi Olympic Games sponsorship package to increase brand awareness, strengthen its image, and engage the target audience, while complying with strict IOC regulations, branding placement rules, and limited PR opportunities.
Solution
- Oversaw brand integration, including approval of PR activities, and ensured full compliance with IOC requirements regarding design, placement, and visual identity.
- Managed the company’s participation in the Moscow run, maintaining a consistent brand style and correct placement of materials across all channels.
Results
- Leveraged personal contacts at the Russian Olympic Committee to approve additional PR activities beyond the sponsorship package quota, increasing brand visibility.
- Ensured all company materials were placed correctly, fully complying with IOC technical regulations with zero violations.
Business impact
- Increased brand awareness of CTS Eventim and its subsidiaries among the target audience during a world-class international sporting event.
- Demonstrated expertise in managing marketing integration within strict regulations, building a reputation as a reliable partner for future international projects.
- Created a case study on comprehensive utilization of sponsorship packages to maximize ROI and PR impact with limited resources.
Links

Official news, corporate site