Head of Marketing — responsible for strategic planning and implementation of brand marketing integration into a media product, including negotiations with the production team and campaign performance evaluation.
Challenge
The Parter.ru brand was the official ticketing operator for the 2014 Sochi Olympic Games. The goal was to maximize this opportunity, increasing brand awareness among the target audience without a significant advertising budget.
Solution
Negotiated with producers of the TV series “V Sporte Tol’ko Devushki” (Sreda Fetisov Film) for brand integration on a barter basis.
Participated in developing the product placement strategy, including specific episodes and scenes.
Result
The company logo appeared in three episodes, with an average screen time of 13 seconds per episode.
Business impact
Increased brand awareness among the target audience through organic presence in a popular media product.
Saved approximately 3 million RUB in marketing budget through a barter deal.
