It-startup_Salamworld

Role

Product Manager | Marketing Analyst (RU + EN)
Challenge

The global Muslim audience is highly active on social media, but mainstream platforms often lack filtering for inappropriate content. This created a gap between high digital engagement (especially among younger users) and the need for a “halal” information environment.

Investors and religious leaders aimed to integrate cultural, spiritual, and social aspects to create a “halal” Facebook that aligns with the audience’s values.
Solution
Market Research & Product Concept Development:
- Conducted in-depth market research across the MENA region and Muslim diasporas, analyzing user behavior, age segmentation, digital habits, and pain points with current social media platforms.
- Developed a product concept combining Reddit-style community features with built-in "halal control" mechanisms, including content moderation, approved authors, and multi-layered filtering systems.
- Designed a hybrid PaaS approach, enabling the creation of "halal communities by interest" within the platform.
- Established a subscription model offering premium access to exclusive communities, educational courses, Islamic content, and B2B channels for local businesses.
PR & Promotion:
- Led the development of an international PR campaign, from crafting key messages to securing coverage in top-tier media outlets across Russia, Turkey, and the Middle East.
Results
- Developed a comprehensive end-to-end product concept, including social network architecture, content model, and subscription-based monetization mechanics.
- Executed an international PR campaign, achieving high brand awareness at launch and engaging local business leaders and Muftis’ Councils.
Business impact

Laid the foundation for a scalable B2C PaaS product with a subscription model, targeting over 1.8 billion Muslims worldwide, positioned as the first global Islamic social network.
Links

https://halalfocus.com/salamworld-the-social-network-for-core-muslim-values
https://www.bbc.com/news/technology-19440584
https://siliconangle.com/2012/08/15/salamworld-social-network
https://www.muslim.ru/en/articles/138/3906
https://www.youtube.com/watch?v=YYYXVXdashM