~![Case Book]!~

of a `unicorn`
a trailblazer with the talent of an architect
and creator - Lana Minina
Budgets for marketing plan execution <>
[15mln+]
[100+]
[from A to Z]
Clients from enterprise and SMB <>
Wear multiple hats: sails, copywriting, project management, strategist, NB director, CMO, ad-agency founder <>
[20+]
Years in Marketing. Mostly b2b <>
.briefly.
  • Higher Education

    • 2002 – MGAFK (Moscow State Academy of Physical Culture), Faculty of Coaching, Specialization: Management, graduated with honors
    • 2006 – Moscow State University (MosGU), Faculty of Advertising, Specialization 1: Copywriting, Specialization 2: Public Relations, graduated with honors
    • 2015 – Gorky Literary Institute, Faculty of Literary Arts, Specialization: Prose
  • Additional Education

    • 2014 – International Business Academy, Mini-MBA in Practical Marketing
    • 2021 – 5 PRISM Academy, three coaching modules, ACSTH + CCE certificates
    • 2024 – Unite Economics course by Alexander Gorny (ex-Mail.ru, United Investors Foundation)
    • 2025 – Tracking Academy, Tracking course
  • Membership
    Startup Mentor – Skolkovo Foundation Program (Russian startups)
    Startup Mentor – Startupbooster (international startups)
    Mentor – Alchemist Accelerator (international startups)
    Jury Member – “Silver Mercury” Advertising Festival, 2024
  • Philanthropy

    • Provide fundraising and marketing consulting for the Stories of Little Souls Foundation
    • Support the development of the Yandex Dzen channel for the Friends of Homeless Animals Foundation, offering marketing advice
  • Coaching: Competencies

    • Mastery of 11 core coaching competencies according to the International Coaching Federation (ICF) model, including: establishing a partnership, factual accuracy, non-directiveness, neutrality, active listening, powerful questioning, action design, goal setting and planning, progress and accountability management.
    • Certified by 5PRISM Academy (ACSTH + CCE), with 100+ coaching sessions conducted.
  • Tracking: Competencies

    • Business diagnostics as a system – identifying “bottlenecks”
    • Formulating strong hypotheses (valuable for business, achievable, quickly testable)
    • Launching a hypothesis pipeline (HADI cycles)
    • Managing resistance to change
    • Certificate – Tracking Academy, 2025 (8-week program)
I am really cute:)
  • Lana Minina
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